Proof That You Will See Exactly What You Expect to See!
May 1st, 2008Last week, my wife Bernice held her 2nd Annual Really Awesome Women in Real Estate Conference in Albuquerque, New Mexico. This is the first and only real estate conference exclusively for women executives and owners. While many adjectives come to mind to describe just how amazing this group of women are, perhaps this statement from the final day sums it up best: “Over the past 3 1/2 days, I have not heard one negative comment.” This is a rather surprising comment if you have been reading the current media uproar about how devastating the USA real estate market is.
NOTE: if you look closely, you will see a direct correlation between negative news and high ad revenue/readership while positive news is correlated with low ad revenue and declining readership. Interesting tidbit, eh? FYI, the current mortgage rate is at a 40-year historic low.
The conference ended on Wednesday and I had a teleclass scheduled for Thursday afternoon. No problem — the conference would be done, I’d be packed, and the hotel graciously extended the check out time so I could conduct the training from the comfort of our hotel room. (Sandia Resort and Casino is a wonderful place to host a conference in Albuquerque!)
I recall leaving for Albuquerque with some confusion as to the exact time of my call. No problem, I’ll just check my email for the proper time and adjust for the time zone. Done it hundreds of times — piece of cake.
As you can imagine, my time and focus was 100% on the pre-conference preparation and making sure things went smoothly during the conference. On Wednesday afternoon, I checked my email for the Thursday call. Somehow, I looked directly at the 2pm EST confirmed time in my email, and saw 3pm EST. In all, I saw 2pm EST three different times and in all three cases, I continued to see 3pm EST.
Confident in my brilliant power of observation, I subtracted 2 hours to account for the change from Eastern to Mountain time zone. Imagine my surprise when I dialed into my training call one hour late.
While this is not the first time I messed up, it was the most surprising. I went back and looked at my email reminders and there, in multiple places, was the 2pm EST start time. Changing time zones is not normally a challenge for me. Yet, being part of the support team before, during, and after Bernice’s conference reminded me once again how easy it is to make mistakes when I have “conference” brain.
The takeaway here is to confirm and double check the date/time in the local time zone BEFORE arriving at the event. Then, I only have to trust my calendar and not that ever-creative right side of my brain that sees exactly what it wants to see!
Do you have a similar story? Please share it!
Posted by Byron Van Arsdale
Author — 16 Secrets to a Great Conference Call
ConferenceCallTraining.com




