Posts Tagged ‘presentation’

Is it Time to be a Purist?

Monday, December 15th, 2008

In the effort to “break it if it isn’t broken” we sometimes roll past best practices as we experiment with new ways of doing things. The advance in technology has given us high speed downloads, iPhones, Blackberry’s, smart phones, cell phones, iPods and other mp3 players, laptops, 24/7 access to Solitaire, PDAs, email, text messages, RSS feeds, blogs, and of course, tweets! When leading a conference call or presenting your product via webinar, you might ask yourself:

“How will this (fill in the blank) piece of technology support my ability to communicate AND engage with my participants?”

People praise athletes for their ability to accomplish amazing results when they are  “in the zone.” We are not talking about consuming high quantities of Mountain Dew or Red Bull and playing Grand Theft Auto 4 for 10 hours straight! Picture Tiger Woods in competition or the Dali Lama in meditation. Your focus is only on one thing. There is no multi-tasking.

Question:

If you approached your conference call or webinar with the same single-minded focus as Tiger Woods and all of your technology was disconnected, what could you accomplish?

It would be easy to dismiss this question as a nice theoretical exercise and go right back to the status quo. So let’s make it a bit more competitive just to see who has the guts to give it a go? I challenge you to lead one call or webinar where you have no distraction from technology.

Step One: lead a conference call (or webinar, teleclass, etc.), as you would normally do so. This is to establish a firm status quo in your mind as to how you divide your attention between technology, participants, IM or text messages, and your presentation. Write down your observations including any feelings you had during the presentation.

Step Two: lead a conference call (or webinar, teleclass, etc.), with all technology off other than essentials. If you are on a conference call, put your computer to sleep, turn off cell/smart phones, and even clear your desk of everything except what is needed for the call. If you are leading a webinar, have someone else drive the presentation so you can completely focus on the participants. Again, write down your observations and feelings.

Step Three: compare and contrast your experiences from Step One and Two. What was the difference? Did cutting out all other distractions improve your ability to lead and obtain results? Was your level of self-confidence higher or lower in Step 2?

Rarely do we change our behaviors or try something new in the absence of pain or frustration. This is the silver lining of the current financial mess – status quo is completely disrupted and we have the chance to review our strategies, assumptions, and behaviors. In 2009, your ability to confidently lead great meetings via conference calls, webinars, teleclasses, and virtually is more important than ever. Congratulations for taking on any part of this exercise. Testing your skills and then growing them to meet your expectations will see you experiencing more success in leading any type of meeting.

Would a model help you understand how to lead effective phone, face-to-face, and virtual meetings? You’d be surprised at how easy it is to run great meetings.

Posted by Byron Van Arsdale
Twitter: @headset
Author – 6 Principles of Powerful Conference Calls
ConferenceCallTraining.com

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How to Use Conference Calls for Sales, Marketing, and Customer Service

Thursday, August 21st, 2008

At noon today, I’ll be part of a small business panel presentation titled “Sales, Marketing and Customer Service: Strategies for Profits, Growth and Results”. This event is being hosted by the Austin Chamber of Commerce and my role is to talk about using conference calls effectively when conducting sales, marketing, and customer service. Here are the tips and strategies I’ll discuss today.

As preparation, each of the three panelists came up with five tips and two questions. Here are five plus one bonus tips, three questions, and two of my favorite quotes by Peter Drucker.

Three questions:
1. What is the key to an effective conference call?
Answer: Connection

2. What is one secret all conference call leaders must know?
Answer: You are a unique leader.

3. If you could only give one tip for leading a great conference call, what would it be? Answer: Have everyone say their name first during the call.

Five plus one bonus action steps/tips:
1. Communicate/confirm/confirm/confirm: teleconference number, PIN #, date, time/time zone, and duration of the call.

2. W.A.I.T.? – Why Am I Talking? Place this on a Post-it note at eye level.

3. Arrive 3 minutes early for a conference call, 10 minutes early for a webinar.

4. Have everyone say his/her name first before speaking on every conference call and webinar you lead.

5. Always use a landline for conducting your call. Avoid speaker phones, cell phones, and VoIP like the plague!

Bonus: Completely clear your desk before each call!

Two quotes by Peter Drucker:

“The purpose of business is to create and keep a customer.”

“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…”

Special thanks to my co-panelists: Casey Leaman, Partner at OneAccord (Sales), and Amy Stevens, Managing Partner at Marketing Edge Ventures (Marketing); our emcee Thom Singer, Business Development at vcfo, inc.; and the driving force behind the event, Dustin Woodhead, Small Business Manager at Greater Austin Chamber of Commerce.
Posted by Byron Van Arsdale
Author – 16 Secrets to a Great Conference Call
ConferenceCallTraining.com

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Hunting the Elusive Bio

Monday, August 18th, 2008

I need your help. Most of the speaker bios I see contain a high percentage of blah-blah-blah. I’m part of a panel next week at the Austin Chamber of Commerce – Sales, Marketing, and Customer Service: Strategies for Profits, Growth, and Results. Can you please weigh in on whether this style of bio gives you enough information, and if it gives you an interest in attending? I appreciate direct feedback – thanks for helping me to make this better!

Here’s the bio (see above link to see it posted on the Austin C of C site):
—————-
The big question is “How do I close more sales and provide better customer service while spending less time and money?” Byron Van Arsdale has spent thousands and thousands of hours working by conference call to find out what does and does not work. Author, blogger, speaker, and Master Certified Coach, he has clients in over 14 countries. His book on leading effective virtual meetings, based on six simple principles, is available Q1 2009.

Blog: PowerConferenceCalls.com
Twitter: @headset
LinkedIn: http://www.linkedin.com/in/byronvanarsdale
—————-

My strategy is outlined below. You are welcome to adapt/copy/broadcast this approach to anyone you like. Links to my site are especially helpful to keep me exciting to Google!

First, asked a question instead of starting off with “Byron Van Arsdale”. The goal was to place the focus on the potential participants coming to attend.

Second, minimized blah-blah-blah by giving links to my blog, Twitter, and LinkedIn profiles. Facebook, etc. would be equally helpful. (Note: FINALLY set up my Facebook: Byron Van Arsdale). If you read this, you are welcome to connect with me on any of my social networks. Just let me know you are a PCC reader!

Third: Followed “less is more” approach on word count. 80 – 100 words was the requirement and I came in at 80. Would like even less – what could I cut?

Fourth: adding links to my blog, LinkedIn profile, and Twitter are good for search engines. Not sure if I should have used “http://www.” in front of PowerConferenceCalls.com or not.

Please give comments and suggestions. I’ll be speaking more next year after my book comes out. Thanks for helping me to sort this out.

Posted by Byron Van Arsdale
Author – 6 Principles of Powerful Conference Calls
ConferenceCallTraining.com

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How the Digital World is Unraveling the First Impression Syndrome

Thursday, July 17th, 2008

As the new president for the Greater Austin International Coach Federation Chapter, I’m making a point to get to know the ICF chapters in San Antonio, Houston, and Dallas/Fort Worth. I decided to attend the June 12th meeting of the San Antonio Chapter in part because the topic was Social Networking and the speaker was Jennifer Navarette. It is what happened before the meeting that has me buzzing.

As I read the bio, that one pesky word that grates on me popped up: guru. The local San Antonio paper dubbed Jennifer the “New Media Guru”. My first impression went from positive to immediately negative as soon as I read those words. Now, at this point, I know relatively nothing about Jennifer (who is very cool) and have a negative impression based ONLY on what I’m reading on one web entry and my own personal dislike for “guru”.

I emailed Connie, a trusted friend, to ask about the “guru”. After all, this was a 7:30am meeting which meant leaving Austin by 5:30am-ish. I definitely had skin in the game here. Would it be worth my time?

I also sent out a notice of the meeting to the local Austin coaches to see if anyone was interested in attending. Within hours, I had confirmation Jennifer was worth the trip: “good peeps” and she knows what she is talking about.

Here’s the path: interested in the presentation, read the flyer, immediately turned negative based on the “guru” quote, send digital query to a friend, got back glowing reviews. In the matter of a few hours, my first impression of Jennifer before I’d ever met her went from negative to positive. I walked into the meeting looking forward to hearing her presentation.

How does this apply to you and your business? People are connecting with others in online groups like LinkedIn, Facebook, Twitter, MySpace, Naymz, etc. You and your reputation are being established by what you do and do not do in the online world. For the solopreneurs and small businesses that rely upon the web and distance communication modes to deliver your services, your reputation PRECEDES you! Being proactive in establishing your credibility and trust through a wide range of contacts is more than important – it is essential for your success.

Question:
What do you do on a consistent basis to establish and maintain your online presence?

Posted by Byron Van Arsdale
Author – 16 Secrets to a Great Conference Call
ConferenceCallTraining.com

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