Archive for August, 2008

What Conference Call Leaders Can Learn from Michael Phelps #2

Thursday, August 28th, 2008

Swimmer Michael Phelps now holds the most number of gold medals (8) ever won during a single Olympic Games event. Much like Tiger Woods or Lance Armstrong, he has earned his place among a very small group of athletes who are the best in the world. What did he do that supported him to be the best in the world? Let’s take a look at two strategies that professionals can use when leading conference calls, webinars, and virtual meetings.

• Lots of practice with a great coach!
Just as practice alone does not insure improved results, having a coach does not guaranty success either. You have to partner with the right coach AND diligently practice to consistently grow your skills.

It is impossible to excel when you take one year of experience and repeat it for twenty years. This explains why business professionals, after 30 plus years of conference call history, are still plagued with poorly executed conference calls.

As a leader of virtual meetings, do you just practice or are you working with a mentor or coach to grow your skills? If not, who are the business people you respect and admire? This is a great place to start looking for support. If you are working with someone, can you see an improvement over time in your leadership skills? If not, what needs to change (attitude, intention, mentor, etc.) for you to improve?

• Humility wins respect.
When Phelps was interviewed with Mark Spitz after breaking Mark’s 1972 record of 7 Gold medals in a single Olympic Games event, you saw nothing but humility and respect. Contrast this with the trash talk by Alain Bernard of France about how they were going to ‘smash’ the Americans. Not only did this add fuel to the USA team’s desire to win, Bernard lost respect in the sport. Bernard IS a world-class athlete yet will never be in the same league as Phelps due to his ego.

As a leader of virtual meetings, do you lead with humility or ego? The more ego you demonstrate in your virtual meetings, the less room you provide for participants to be brilliant. Unless you are surrounded by sycophants or rely upon threats to control your employees, humility affords you a rapid way to grow your respect as a leader.

One final thought: you cannot fake humility. This inward journey has many possible places to get lost along the path and is best enjoyed with trusted mentors and coaches. As Michael Phelps, Tiger Woods, and Lance Armstrong show us, the rewards are well worth the effort.

Posted by Byron Van Arsdale
Author – 21 Ways to Screw Up a Teleclass
ConferenceCallTraining.com

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What Conference Call Leaders Can Learn from Michael Phelps #1

Tuesday, August 26th, 2008

Congratulations to Michael Phelps for his amazing success at the 2008 Summer Olympics in Beijing. As millions watched this young man redefine both the sport of swimming and what it means to be an Olympic Athlete, trends and strategies emerged that would benefit conference call leaders. Here are two strategies to help you go for the gold when leading your conference calls, webinars, and virtual meetings.

• Intention matched with Singular Focus.
Eat, sleep, and swim was the routine. Pure focus. Oh, and he came to win.

As a conference call leader, what is your intention for your call? Move the team forward? Accomplish your agenda items? Ignite the passion of your department? Exercise control over your dominion?

Where is your focus? Scattered on other projects or fully on the call? One definite outcome for the call or many possible outcomes?

• Visualization is not enough – you have to execute.
Interviews with a number of USA athletes highlighted how they spent four years seeing themselves win the gold. Interestingly, many did not succeed. I don’t recall Michael ever talk about winning the gold. He talked a lot about training, focus, and having lots of gratitude for the people in his life. And about giving 110% throughout the race until his fingers touched the wall. An extra half stroke gave him a 1/100th of a second lead to win one gold medal.

As a conference call leader, how often does the call match your visualization? Sales professionals will often picture the flow of a conference call. Yet what makes their calls successful is the high intention (close the sale) matched with flexibility to accomplishing this outcome. Visualizing a successful outcome is important as long as you are flexible, persistent, and focused.

Your ability to execute during a conference call, webinar, or virtual meeting is directly based on your intention, focus, and visualization. Oh yea, don’t forget to eat and sleep as well!

Posted by Byron Van Arsdale
Author – 6 Principles of Learner Driven Teleclasses
ConferenceCallTraining.com

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How to Use Conference Calls for Sales, Marketing, and Customer Service

Thursday, August 21st, 2008

At noon today, I’ll be part of a small business panel presentation titled “Sales, Marketing and Customer Service: Strategies for Profits, Growth and Results”. This event is being hosted by the Austin Chamber of Commerce and my role is to talk about using conference calls effectively when conducting sales, marketing, and customer service. Here are the tips and strategies I’ll discuss today.

As preparation, each of the three panelists came up with five tips and two questions. Here are five plus one bonus tips, three questions, and two of my favorite quotes by Peter Drucker.

Three questions:
1. What is the key to an effective conference call?
Answer: Connection

2. What is one secret all conference call leaders must know?
Answer: You are a unique leader.

3. If you could only give one tip for leading a great conference call, what would it be? Answer: Have everyone say their name first during the call.

Five plus one bonus action steps/tips:
1. Communicate/confirm/confirm/confirm: teleconference number, PIN #, date, time/time zone, and duration of the call.

2. W.A.I.T.? – Why Am I Talking? Place this on a Post-it note at eye level.

3. Arrive 3 minutes early for a conference call, 10 minutes early for a webinar.

4. Have everyone say his/her name first before speaking on every conference call and webinar you lead.

5. Always use a landline for conducting your call. Avoid speaker phones, cell phones, and VoIP like the plague!

Bonus: Completely clear your desk before each call!

Two quotes by Peter Drucker:

“The purpose of business is to create and keep a customer.”

“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…”

Special thanks to my co-panelists: Casey Leaman, Partner at OneAccord (Sales), and Amy Stevens, Managing Partner at Marketing Edge Ventures (Marketing); our emcee Thom Singer, Business Development at vcfo, inc.; and the driving force behind the event, Dustin Woodhead, Small Business Manager at Greater Austin Chamber of Commerce.
Posted by Byron Van Arsdale
Author – 16 Secrets to a Great Conference Call
ConferenceCallTraining.com

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Hunting the Elusive Bio

Monday, August 18th, 2008

I need your help. Most of the speaker bios I see contain a high percentage of blah-blah-blah. I’m part of a panel next week at the Austin Chamber of Commerce – Sales, Marketing, and Customer Service: Strategies for Profits, Growth, and Results. Can you please weigh in on whether this style of bio gives you enough information, and if it gives you an interest in attending? I appreciate direct feedback – thanks for helping me to make this better!

Here’s the bio (see above link to see it posted on the Austin C of C site):
—————-
The big question is “How do I close more sales and provide better customer service while spending less time and money?” Byron Van Arsdale has spent thousands and thousands of hours working by conference call to find out what does and does not work. Author, blogger, speaker, and Master Certified Coach, he has clients in over 14 countries. His book on leading effective virtual meetings, based on six simple principles, is available Q1 2009.

Blog: PowerConferenceCalls.com
Twitter: @headset
LinkedIn: http://www.linkedin.com/in/byronvanarsdale
—————-

My strategy is outlined below. You are welcome to adapt/copy/broadcast this approach to anyone you like. Links to my site are especially helpful to keep me exciting to Google!

First, asked a question instead of starting off with “Byron Van Arsdale”. The goal was to place the focus on the potential participants coming to attend.

Second, minimized blah-blah-blah by giving links to my blog, Twitter, and LinkedIn profiles. Facebook, etc. would be equally helpful. (Note: FINALLY set up my Facebook: Byron Van Arsdale). If you read this, you are welcome to connect with me on any of my social networks. Just let me know you are a PCC reader!

Third: Followed “less is more” approach on word count. 80 – 100 words was the requirement and I came in at 80. Would like even less – what could I cut?

Fourth: adding links to my blog, LinkedIn profile, and Twitter are good for search engines. Not sure if I should have used “http://www.” in front of PowerConferenceCalls.com or not.

Please give comments and suggestions. I’ll be speaking more next year after my book comes out. Thanks for helping me to sort this out.

Posted by Byron Van Arsdale
Author – 6 Principles of Powerful Conference Calls
ConferenceCallTraining.com

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How Do You Handle Introductions During Virtual Meetings and Conference Calls?

Tuesday, August 12th, 2008

Thanks S.B. for the question and the answer is simple. Do it quickly! Virtual meetings of any type are focused around a topic and participants are ready to begin at the appointed start time. Any delay is seen as a strike against the leader of the call and, if applicable, against the company responsible for setting up the call.

Here’s a typical situation: the call begins on time yet the leader gives “please introduce yourself” as the only direction for introducing yourself. Participants then normally give a variety of responses, long and short, that may or may not include information relevant to the purpose of the call. Recall any networking event where people stood up and introduced themselves with some variation of the 10-second to 45-second elevator pitch. While barely acceptable in face-to-face meetings (actually, it isn’t even acceptable in face-to-face meetings yet no one knows how to stop this monster once it begins creeping around the room!), this kind of introduction will kill the energy and momentum of your call.

Here’s what I recommend: give specific instructions and then make sure everyone, even the CEO, follows the rule. If someone gets creative with the rule, immediately and gently ask them to “pause” (see Step 2 of Improving Skype Based Conference Calls!) and remind them of the specific information required. If you allow one or more people to break the rule without correcting it immediately, you have lost the opportunity to make a correction. Again, if you are going to correct someone, do it immediately and tactfully.

Here’s an example of a specific instruction for an introduction: “Let’s begin with a short introduction. Please tell us your full name and what department you are from.” Another example is: “Please tell us your first name and using only one (1) word, what do you want to get from today’s call.” The key here is to keep ALL introductions as simple and short as possible. Write out how you will ask participants to introduce themselves before you get on the call! Then repeat exactly what you have written when conducting the introduction.

If you are clear and concise in giving the instructions for introductions, others are more likely to follow your lead. However, if you ramble when giving the instructions, don’t expect your participants to be clear and concise!

With practice, you’ll have a fast, concise introduction that will get your virtual meetings and conference calls started on the right foot!

Posted by Byron Van Arsdale
Author – 16 Secrets to a Great Conference Call
ConferenceCallTraining.com

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